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Publishers Are Taking Notice of Book Blogs…

… At least according to the LA Times.


It’s a really interesting article actually.

It talks about how publishers are sitting up and taking notice of book bloggers.

“As ‘traditional’ venues for book promotion shrink and online avenues open up, it’s important for publishers to take all possible places that books can be reviewed seriously,” says Miriam Parker, marketing director for Mulholland Books, a new imprint of Little, Brown. “They are a community of true readers and book lovers who maintain their sites for the sheer love of it. So if they get behind a particular author or title, readers, Googlers, other bloggers will feel the genuine enthusiasm.”

I hope that people feel genuine enthusiasm when they read my reviews, or even just my ramblings in general.

I maintain in my review policy that if I don’t like it I’ll say so, and I stand by that.

As a side note, I’ve started to re-read Mia Freedman’s Mama Mia and in it, she talks about the industry (and that industry would be magazines, but hey, it’s all relevant!) and she says – and I’m paraphrasing here – that advertisers will stop advertising in your magazines if you bad-mouth their products. And this always makes me wonder if *I* give a less-than-favourable review to a book, will that publisher stop sending to me…?

I guess, thus far, I’ve been really lucky and have enjoyed nearly all the books I’ve received. However, this can change very quickly, and I guess until that day changes, we’ll never know.

Anyway.

Something that made me smile was this comment:

“I made plans to attend the book blogger convention as soon as it was announced,” says Lenore Appelhans, a 34-year-old American expatriate living in Germany who also attended BookExpo. “It was quite amazing though to see just how authentic book bloggers are — their ‘real-life’ personalities were incredibly similar to their online personas.”

I like to think that my personality comes across in this blog.

I ramble in real life. I go off on random tangents in real life. I miss-spell things in real life.

“I have friends who read my blog, and if I love a book enough, they will buy it,” says Collins. “I think bloggers can have the relationship with their readers that a good bookseller has with loyal clients.”

I agree with that.

I too have friends who read my reviews and then tell me they’ve gone and bought the book. And, of course, all my readers who leave comments saying it looks really interesting and they’re going to get it.

I like the comparison Collins makes with the booksellers/clients and bloggers/readers.

They’re certainly not the same, but it works on principals – even when I was working in the bookstore, and I’d recommend a book to someone, I would, essentially, give them a mini-review of the book.

And yes, more often than not, I’d make then laugh at me with my over-the-top enthusiasm about any said book.

This next point is interesting to me – and, I’d imagine, other book bloggers:

Overall, book bloggers reported an average of more than 5,000 page views a month; Schinsky’s blog gets about a thousand visits per day. This doesn’t compare with an author appearance on the “Today” show, a review on NPR or a feature in a newspaper, but it’s reaching thousands of readers, and connecting to them in a new way.

Would I be bragging if I said Lit Life gets, on average, more than 5,000 page views a month?

Go and read the article, it’s really interesting.

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